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The $100 MBA Show

MBA683 The Advantages of Drip-Feeding Content

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 13 July 2016

⏱️ 14 minutes

🧾️ Download transcript

Summary

Take it slow! Bombarding your customers with content might seem like giving more, but it's counterproductive for both of you. Today we discuss why drip-feeding your content in manageable, digestible bites is the best way to give your customers the experience they're looking for. We look at some excellent models of this approach, and demonstrate how not overwhelming your customers keeps them coming back for more. Click play!

Transcript

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0:00.0

Heyo! Welcome to the $100 NBA show The Business Podcast.

0:13.4

It's all about simply getting you better at business every single day with our daily 10 minute

0:18.0

business lessons for the real world.

0:20.6

I'm your host, your coach, your teacher, Omar Zinnholm. I'm also the co-founder of the

0:25.2

$100 MBA, a complete business training and community online. Make sure you check

0:30.0

out our free goodies. We've got a whole bunch of free guides, a full free video course, seven-part video

0:35.3

course over at 100MBA.net so you can get started with your business today.

0:41.0

In today's lesson you will learn the advantages of drip feeding content.

0:45.0

When I say drip feeding content that means that you're going to be giving a

0:50.0

course or giving a set of lessons in a drip fed way, meaning that you're going to not overwhelm

0:56.7

them all at once and give them every single lesson.

0:59.4

You're going to give them each lesson one by one, either one a day or one a week, whatever you decide.

1:05.7

But that's what it means to drip feed content.

1:08.2

So in today's episode, I'm going to go through some of the advantages and some of the models

1:11.4

of drip feeding content that you can use.

1:14.0

I've done these in different ways, emails, online courses.

1:17.6

I just did an online course with Jason Zook called Easy Course.

1:21.6

This whole program is a 30-day drip fed program which every day you get a new lesson on how to build your online course and launch it and you guessed it 30 days.

1:32.0

Now mind you, there are disadvantages to this setup.

1:35.0

I'm going to touch on those, but I'm going to mainly talk about the advantages

1:38.0

so you can see if this is something that you want to do in your business.

1:42.0

And remember, no do in your business.

...

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