MBA680 Q&A Weekends: How did you come up with the pricing for your SaaS, WebinarNinja?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 10 July 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's Q&A Weekend, and today's listener query is about prices! Specifically, how did we decide what to charge for our SaaS, Webinar Ninja? SaaS pricing can be tricky, with prices ranging wildly from service to service. Finding the sweet spot in terms of profitability and the customers' return on investment takes some figuring. Fortunately, we're happy to tell you all about how we did it! Click play!

Transcript

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0:00.0	Hey, welcome to the $100 MBA show and today is a K&A weekend's episode where we answer your question right here on the show.
0:17.0	Do you have a question you want to ask? Just email us over at support at business republic.net.
0:22.0	As always, I'm your host, your coach, your teacher Omar is in home.
0:26.0	I'm also the co-founder of the $100 MBA, a complete business training and community online over at
0:32.0	100 MBA.net.
0:34.7	On today's Q&A Weekends episode,
0:36.3	we have a question from Sue.
0:37.9	And Sue asks, how did you come up
0:40.3	with the pricing for your SAS Webinar Ninja.
0:43.8	SAS stands for Software as a Service,
0:46.2	and yes, Webinar Ninja is a software as a service business.
0:49.4	And Sue's asking you, how did we come up with those prices?
0:52.4	What's the method? What's the procedure that
0:54.9	brings you to that point where you say yes these are the prices I will set it for?
0:59.7	At World Our Ninja we have both monthly and annual prices.
1:03.2	I'm actually going to go through exactly how we come up with this decision.
1:07.0	We literally open up a spreadsheet and we put in certain numbers
1:11.0	to come up with these prices.
1:12.3	These are just not prices that come out of
1:14.0	thin air. So let's get into it. I'll answer today's question and hopefully help others
1:18.9	set their prices as well. Let's get into it. Let's get down to business.
1:27.0	Today's episode of the $100 MBA show is sponsored by Sumome.
	...

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