MBA669 Should You Be Using Facebook’s New Instant Articles?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 29 June 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

You may have noticed something different about the content businesses provide on Facebook lately: instant articles. That's right, friends. It's now possible to publish full-length articles and blogs that customers can read without leaving Facebook. Why have major news outlets and publishers agreed to move their content to- and keep their audiences on- Facebook? Should you? That's what we're talking about today, so click play and find out how this new development can affect your content marketing strategy!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show, the podcast that brings you the latest in business strategies to build your business better.
0:17.0	With our daily 10 minute business lessons for the real world, I'm your host, your coach, your teacher Omar Zenholm. I'm also the co-founder of the $100
0:26.4	MBA, a complete business training and community online. Make sure you check out our
0:31.1	free goodies. We have five free guides for you to download and a full seven part video course on idea validation all for free over at 100 MBA.net in today's lesson you will learn should you be using Facebook's new instant
0:46.2	articles if you use Facebook recently there's a good chance you notice
0:50.0	something different lots of different publishers including big names like the
0:53.9	Washington Post are now publishing full-length content directly on
0:57.4	Facebook. The program is called instant articles. It's all new and it's designed for mobile users as well.
1:05.5	It pushes full articles directly to Facebook, meaning that users get to see articles without
1:10.2	even leaving the Facebook app.
1:12.0	This is even more apparent on mobile.
1:15.4	So why all the buzz?
1:16.5	Why is Facebook articles such a big deal?
1:19.6	And should you be using it in your business?
1:21.9	We get into all that in today's lesson so let's get
1:24.6	down a business. Today's episode of the $100 MBA show is sponsored by Crown and Calibre.
1:35.6	Watch guys don't pay retail and neither should you. Crown and Calibre is the smartest
1:40.1	way to buy or sell your luxury watch. You know what certified pre-owned means
1:44.9	when purchasing a luxury automobile. With Crown and Calibering you now have the
1:48.8	same level of confidence when buying or selling a certified pre-owned luxury watch.
1:54.0	I mean you want to make sure that you're buying a certified watch
1:57.0	so that's the real deal.
	...

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