MBA653 Must Read: The Brain Audit by Sean D’Souza

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 13 June 2016

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Customer psychology isn't always easy to understand. Fortunately, this week's must-read book helps! Sean D'Souza is the founder of psychotactics.com. His book- The Brain Audit, is a comprehensive and understandable tour of basic consumer psych. By knowing a few psychological principles, you can appeal to the mind of your customers, leading to greater sales and retention rates- no ink blots required. Click play!

Transcript

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0:00.0	Heyo! Welcome to the $100 R. M. Show your daily pit stop for business goodness,
0:15.0	with our daily 10 minute business lessons for the real world.
0:19.0	I'm your host, your coach, your teacher, Omar's in home.
0:22.0	I'm also the co-founder of the $100 MBA. your teacher, Omar is in home.
0:22.5	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:28.4	Check us out at 100MBA.net.
0:31.9	Before I get into today's lesson, I want to give a quick shout out to every single
0:36.4	listener.
0:37.8	You guys are absolutely amazing.
0:40.1	Recently, our show has grown tremendously. We have climbed past 50,000 downloads every single day
0:47.3	And at the moment I'm recording this we have surpassed 23 million downloads.
0:53.3	That's absolutely amazing.
0:54.6	I just wanted to take a moment at the start of today's episode
0:57.4	to thank you, to thank you the listener
0:59.6	who's listening right now for subscribing
1:02.4	to the $100 MBA show. Thank you so much for allowing us to grow
1:06.2	the way we are and deliver quality lessons to you every single day.
1:10.4	So what's today's lesson? Today is a must read episode. In our must read
1:14.7	episodes I share with you a book that I've read that has impacted me as an
1:18.7	entrepreneur. I share with you its insights and takeaways and why you should read it too.
1:23.2	Today's must read is The Brain Audit by Sean DeSusa. I've recently was
1:29.4	introduced to Sean DeSusa by email by a mutual friend Adam Franklin, who is a former guest teacher
	...

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