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The $100 MBA Show

MBA651 Q&A Weekends: Has podcasting changed? Is it still a viable content marketing platform?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 11 June 2016

⏱️ 11 minutes

🧾️ Download transcript

Summary

It's Q&A Weekends, and today's episode is about...podcasts! Are they still a viable way to content market? With the increasing popularity of podcasts, the competition has never been fiercer. That doesn't mean you can't step in and grab YOUR share of the audience. Click play and find out how!

Transcript

Click on a timestamp to play from that location

0:00.0

Heyo! Welcome to the $100 MBA Show and today is a Q&A Weekends episode where we answer your question right here on the show.

0:17.0

Do you have a question you want to ask us, just email us at support at business republic dot net.

0:21.0

We would love to answer it here on

0:22.8

Q&A weekends. As always I'm your host, your coach, your teacher,

0:26.6

Omar is in home. I'm also the co-founder of the $100 MBA, a complete

0:31.0

business training and community online over at 100 MBA.net.

0:35.4

We've got a lot of free goodies for you over there, so check them out over at 100MBA.

0:39.5

Today's question comes from Judy and Judy asks,

0:43.0

Has podcasting changed?

0:45.0

Is it still a viable content marketing platform?

0:48.0

Good question, Judy.

0:49.0

For those who don't know content marketing is exactly what it sounds like.

0:52.0

It's marketing using content,

0:53.7

using information, whether it's in written format, audio, video, infographics, and

0:59.6

these days content marketing is the most effective way to build trust and build

1:04.3

credibility with your audience.

1:06.0

Because you're actually showing people that you can actually help them, rather than just

1:10.0

saying that you can help them with an ad.

1:12.4

So Judy's asking, is it still a viable way to content market?

1:16.5

Has a podcasting world changed? Is it more competitive now?

1:20.4

Is it still worth launching a podcast?

1:23.0

Well, I answer all those questions and get into the details in today's Q&A weekends.

...

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