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The $100 MBA Show

MBA65 Guest Teacher: Brennan Dunn – How To Price Your Services

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 3 November 2014

⏱️ 14 minutes

🧾️ Download transcript

Summary

In this guest teacher episode, Brennan Dunn teaches you how to price your services. This is an incredibly powerful lesson on how to leverage what you actually offer your clients in your prices, rather than basing your prices solely on your labor. Brennan is an expert at this, earning over $20,000 a client. Press play and thank me later.

Transcript

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0:00.0

Heyo! Welcome to the 100-hour VA show're not only I teach you how to build an amazing business

0:14.8

when we bring in some of the best business experts to teach you as well with our daily

0:19.0

10-minute business lessons for the real world. I'm your host, your coach, your teacher Omar

0:23.9

is in home. I'm also the co-founder of the $100 MBA a complete business

0:28.2

training and community online. And if you haven't guessed it from today's

0:31.7

intro today is a guest teacher episode.

0:34.3

Today we have Brennan done from double your freelancing.com and Plan scope.

0:39.0

I.O. Brennan has a best selling system on how to double your freelancing rate and today you will learn from Brennan how to price your services.

0:49.6

You know on the show we've talked about pricing products, but we need to make sure that we talk about pricing services as well.

0:55.0

In today's lesson, Brendan has some amazing ways to price your services and make sure you get what you're worth.

1:01.0

And also how to get your clients to think differently about

1:04.0

price it's all about value I'm gonna let Brennan take over take it away Brennan.

1:08.6

Hey what's up guys my name is Brennan Dunn and today I'm going to be talking about pricing, specifically

1:15.1

about how to price services like consulting.

1:18.0

So let's get down to business. To be honest, most people really have no idea how to price themselves.

1:30.1

The conventional wisdom on pricing is to either look at what your industry friends charge

1:34.8

or to use some sort of like quote unquote rate calculator to come up with a rate.

1:39.6

I think those methods on pricing are total BS.

1:42.4

They speak nothing at all to the value that you

1:45.4

deliver to your clients and customers. So how do you determine what that value is? I have a

1:51.1

four-step process that I actually used to sell my own clients, which not to

1:55.3

to my own hoard or anything, but my current client rate is upwards of 20,000 a week.

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