MBA640 How to Add Personality to Your Product

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 31 May 2016

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's entrepreneur shouldn't chase the crowd. Instead, we're all about letting your product reflect who you are, and marketing it as an extension of your own values. In today's episode, we discuss how to add personality to your product. By letting your genuine self shine through your work, you'll generate all the buzz you need to build the following you deserve. Click play!

Transcript

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0:00.0	Heyo! Welcome to the $100.
0:01.0	The hmmb-hmm show! that business oomph you need every single day with our daily 10 minute
0:16.8	business lessons for the real world.
0:19.1	I'm your host, your coach, your teacher, and home.
0:23.0	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:28.7	Check out our free course and our free guides over at 100 MBA.net.
0:33.2	In today's episode you will learn how to add personality to your product.
0:38.4	A product that has personality, that has an identity that creates a great experience for its customers gets talked about and
0:45.7	grows via word of mouth really quickly.
0:48.8	In other words, it's easier to go viral with your product when you're memorable and people enjoy your experience.
0:55.5	So how do you insert personality into your product?
0:58.6	Well that's what we'll be covering in today's episode.
1:01.0	There are brands out there from Code Academy to MailChimp that just
1:04.9	scream personality and we just love them because they're fun, they're funny, they're
1:08.2	light, and they're not going to go anywhere because of that personality they built around their brand.
1:13.4	We're going to share some of their insights as well as how you can build the
1:17.2	personality you want for your product.
1:19.8	Where to start and how to start implementing this in your business right now.
1:23.4	All right guys let's get into it let's get down to business. Today's episode of the $100 MBA show is sponsored by Sumomie.
1:35.0	We've been using Summee for the past two years and we absolutely love it because it's the best
1:39.3	tool for collecting email on the website has collected over 3,000 emails for the $100 MBA. Best of all, you can get it for free and have it free forever.
1:58.8	Just go to our special link 100 MBA.net.N.E. That's 100 MBA. net slash Sumo Me.
	...

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