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The $100 MBA Show

MBA607 How Often Should You Email Your Paying Customers?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.91.2K Ratings

🗓️ 28 April 2016

⏱️ 11 minutes

🧾️ Download transcript

Summary

Your existing customers are your biggest asset. How often should you email them? You put a lot of work into earning their business, so don’t waste the chance to build on that trust! In today’s episode, we outline all the reasons a sustained email relationship is the best way to leverage sales into more sales. Plus, we discuss how to do so in a way that’s genuinely valuable - not annoying. Click play!

Transcript

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0:00.0

Heyo! Welcome to the $100.

0:01.0

The business podcast where businesses are built every single day

0:16.2

With our daily 10 minute business lessons for the real world. I'm your host your coach your teacher is in home. I'm also the co-founder of the $100 MBA, a complete

0:27.4

business training, and community online. You can check us out over at 100 MBA.net.

0:34.0

In today's episode, you will learn how often should you be emailing your paying customers.

0:40.0

We're not talking about people on your newsletter here or people that are on your email list

0:44.5

Talk about people that actually have purchased from you whether it was a one-time purchase or it's a reoccurring purchase where they're paying for a membership fee.

0:54.4

Many people just forget about their customers once they buy.

0:57.7

This is a huge mistake because like I mentioned in previous episodes,

1:01.1

it's a lot easier to sell to somebody who's already bought from you

1:03.5

than somebody who hasn't built any trust with you who has no idea what you do.

1:07.6

But that's not the only reason why you should be communicating with your customers.

1:11.6

It's only about sales. We get into all of this and more in

1:15.3

today's episode so let's get into it guys let's get down to business.

1:27.6

Today's episode of the $100 MBA show is sponsored by Sumomie. Increase your website traffic and grow your email list with Sumomie.

1:32.0

The number one tool for doing both. Best of all,

1:34.9

Sumomie works on every website and it's absolutely free. Get started with

1:39.0

their free forever plan and start growing your business. Head on over to sumo me.com and install it today.

1:45.0

Again that's sumo me.com.

1:48.0

So yes, like I mentioned at the start of the episode,

1:51.0

it's a lot easier to sell to somebody who's already bought from you that

1:53.6

has been happy with your products and services that trusts you. I mean I don't know anybody who's

...

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