MBA605 What Are Content Upgrades and How to Use Them

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 26 April 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We know content marketing works, but what are the best ways to convert that valuable content into sales? One proven method is content upgrades. Content upgrades allow you to leverage the success of your existing content by offering more. They can drastically increase the size of your email list and move the relationship between yourself and the customer forward. Our own email list grew 25% by using the techniques we discuss today. Click play, and hear how to upgrade your content!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show the Business Podcast, that lets you and your business go to the next level
0:16.8	every single day with our daily 10 minute business lessons for the real world.
0:21.5	I'm your host, your coach, your teacher, Omar is in home. I'm also the
0:25.6	co-founder of the $100 MBA, a complete business training and community online.
0:31.5	Check out our free course over at 100 MBA.net on nailing your business idea, idea validation.
0:38.6	We also have some free guides over there as well, five free guides for you to download everything from business planning to
0:44.0	creating an online course to building a better brand. In today's episode you will
0:48.9	learn what are content upgrades and how to use them. Content upgrades are one of the best ways for growing your email list.
0:56.0	And it doesn't take much for you to implement it on your website.
1:00.0	We started using content upgrades about two years ago, before we even had that
1:05.0	named content upgrade, and we saw email us grow 25%. That's pretty incredible.
1:10.3	I can't wait to get into this Value pack lesson so let's get down to business.
1:14.0	Today's episode of the $100 MBA show is sponsored by Sumo Me.
1:22.8	Summee is one of the best tools you can install on your website to grow your email
1:27.0	list and grow your website traffic.
1:29.5	But Sumo Me is not just one app, it's many apps and one.
1:33.0	Apps like their list builder, they're heat maps, so you can see who's clicking on what on your website,
1:38.0	their Discover app where other people can discover your website on other people's websites,
1:42.0	and a whole lot more. It's
1:44.0	absolutely free with their free forever plan and installs on any website.
1:48.8	Head on over to sumomie.com and install it now again at it's Sumommee.com.
1:55.0	All right, let's jump right into it. What is a content upgrade?
	...

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