MBA601 Free Courses vs. Free eBooks. Which converts better? Plus Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 22 April 2016

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We know content marketing works. But what kind of content works the best? In this episode, we discuss the two most effective things you can offer your customers: free online video courses and free e-books. Listen in and find out why these are the most popular forms of free content—and which one has the highest conversion rates. It’s all about the value and the analytics. Click play!

Transcript

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0:00.0	Hey listeners today is free ride Friday so make sure you hang on to the end of the
0:04.3	episode to hear who won this week's free ride to the $100 MBA training and
0:08.6	community if you're just joining us here on the 100 MBA show every Friday B. A show. Every Friday we give away a lifetime membership
0:13.8	through the 100-dollar-M-B-A training and community. That's over 180 video lessons, interviews with
0:18.6	experts, workbooks, our Facebook group, ask questions anytime, a whole lot more.
0:23.5	And all you gotta do to win is to leave us on iTunes rating and review.
0:27.4	Every Friday we do a random draw with all those who left us reviews
0:31.2	and we give away a free ride and we announce it on
0:33.8	free ride Friday. All right guys let's jump into today's episode. Heyo!
0:45.0	Welcome to the 100 R&BA Show, the business
0:53.0	pumptumpt every single day with our daily 10 minute business
0:56.0	lessons for the real world.
0:58.0	I'm your host, your coach, your teacher,
1:00.0	Omar's at home.
1:02.0	I'm also the co-founder of the $100 MBA, a complete business
1:05.6	training and community online. You can check out all our free goodies, our free
1:09.9	course, our free guides over at 100 MBA.net.
1:14.0	And in today's episode, we'll be teaching
1:16.0	free courses versus free e-books, which converts better.
1:20.6	Whatever business you have, whatever niche, whatever market, you got a content market.
1:24.8	You got to be able to grow an email list.
1:26.7	And one of the best ways to do that is to offer a great valuable piece of content,
	...

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