Heyo! Welcome to the $100 R.M.

Show whether you're driving, doing the dishes, or going for a walk,

we got your back with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar is at home.

I'm also the co-founder of the $100 MBA, a complete business training, and community online.

And today's lesson is a must read lesson.

In our must read lessons I share with you a book that I've read that has greatly influenced me,

and has greatly impacted me as an entrepreneur.

I share with you its takeaways, what I've learned learned and why you should read it as well.

Today's must read is Hooked by Near Yall.

Essentially Hooked is a handbook for designing habit-forming products.

And in this book, Nere Yahl explains his four-step framework on how to ensure that your products are under the skin of your users.

He also provides practical steps to implement his teachings in your own work throughout the book.

I can't wait to get into today's must read because whatever product you're creating,

if you can create a habit forming formula within it, you can ensure that your users are using your product and will

continue to use it and spread the word and continue to pay for it. All right guys

let's get into it let's get down to the business.

Today's episode of the $100 MBA show is sponsored by Sumomie, the number one tool for growing your email list and increasing your website traffic.

Best of all Summa Me is absolutely free. You have nothing to lose. The only regret I

had when I started using Summa Me two years ago was not using it earlier. So head on over to

Summa.com and install their software. It's fantastic. Again it's Summa Me

dot com. Again, Hooked is a great book when it comes to designing any product.

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