MBA583 Must Read: The Automatic Customer by John Warrillow

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 4 April 2016

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

This book will surely give you a different perspective when it comes to membership business models with recurring charges. It highlights the huge benefits of having a business with this fee structure and shows you how you can apply this business model regardless of what kind of business you currently have. You might think that there's no way your business is ever going to be offering membership and recurring fees. Well, this book has the answers for you so let's get started!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show The Business Podcast you can't afford to miss every single day with our daily
0:17.1	10 minute business lessons for the real world I'm your host your coach your teacher Omar Zenhome I'm also the, your coach, your teacher, Omar at home.
0:23.6	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:29.3	Make sure you check out our free
0:35.0	free course over at 100 MBA.net. Make sure you nail your business idea with our free seven-part video course on idea validation.
0:39.0	Today's episode is a must read episode.
0:42.0	In our must read episodes I share with you a book that I've read
0:45.0	that has greatly influenced me and impacted me as an entrepreneur.
0:49.0	I share with you some of its takeaways, the insights in the book,
0:52.0	and why you should read it too. of its
0:55.0	must read it too. Today's must read is The Automatic Customer by John Warlow.
0:59.0	The Automatic Customer makes a very of the benefits that he highlights some huge benefits of having a business that has a
1:14.4	reoccurring membership or a reoccurring fee, whether that's monthly or annual.
1:19.7	Some of the studies that he shares with you and how you can apply some of the techniques the
1:24.4	tactics that he shares into your business regardless of what kind of business
1:28.8	you have. I want to tell you right off the bat that you might be thinking right
1:32.0	now, hey with my product,
1:33.6	my business I'm not able to make a membership model out of it. You may want to
1:37.6	think again because this book makes some really good suggestions for people
1:41.3	just like you. So let's get into it guys. Let's get down to business.
1:45.0	Today's episode of the $100 MBA show is sponsored by Front.
1:54.0	Front's shared inbox makes it easy to collaborate and keep messages from falling through the cracks.
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