MBA581 Q&A Weekends: Is it better to use single opt-in for email marketing?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 2 April 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You know the drill. When you sign up for something with your email address, the standard process is to confirm the subscription by going into your email and confirming that you actually did sign-up. This is really helpful if you want each and every opt-in to be coming from a real person that really wants to be on your list. However, with single opt-ins, people don't have to do that. They just sign up to your list right away with one single click. In this episode, we'll share with you the advantage and disadvantage of each type of opt-in, plus we'll help you choose which one will work best for your conversion! Let's get to it! Hit play!

Transcript

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0:00.0	Hey, welcome to the 100 R. M. B. Show And today is a Q&A weekends episode
0:14.6	where we answer your question right here on the show.
0:17.1	If you have a question you want to ask us guys,
0:18.8	just email us at support at business republic.net.
0:22.3	Or you can send me a tweet on Twitter.
0:24.0	My handle is Biz Republic.
0:25.0	B IZ Republic is my handle.
0:28.0	As always, I'm your host, your coach, your teacher, Omar is at home.
0:31.0	I'm also the co-founder of the $100 MBA, a complete
0:34.8	business training and community online. Make sure you check out our free
0:38.6	goodies or free course on idea validation, our free guides over at 100 MBA.net.
0:45.2	Today's question comes from Hank and Hank asks,
0:48.2	is it better to use a single opt-in for email marketing?
0:51.7	Good question Hank, so Hank is asking about single in Sure, with Single Optin, you don't receive a confirmation email that asks them to confirm their
1:04.9	email.
1:05.9	So when somebody signs up for your ebook or your newsletter, it just signs them up to your
1:10.3	list automatically when they put their name and email address and they receive a
1:13.5	confirmation email that just gives them the free goody or tells them that they're on the list.
1:18.2	With double opt-in, it requires them to check their email and confirm they indeed want to be on this list.
1:25.0	There are advantages and disadvantages to both of these
1:28.0	and I'm going to share with you what I recommend
1:30.0	and how to choose in today's episode.
	...

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