Heyo! Welcome to the $100 MBH Show! We where building your successful business is in our best interest

with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher, Omar Inholm.

I'm also the co-founder of the $100 MBA,

a complete business training and community online.

And today is a guest teacher lesson.

Today we have Mike Grossman, a dear friend of mine who's also a master

at pricing your products. If you have the fear of pricing your products too high, you know that

you're worth more, but you don't know how to ask for more, this guy is going to save your life.

Mike Rossman is a marketing strategist with a decade-long career with multinational companies both locally and internationally and recently

he's been applying low-cost and high-effective marketing methods to digital businesses

Mike is the creator and owner of Solid Thumbs Up, a podcast and an online training program for

product developers that specializes in unconventional marketing strategies.

He's also the creator and owner of an online training program for Canadian engineers at

PPE headquarters.

And if you haven't guessed it, he is Canadian and I haven't met a Canadian I didn't like.

So take it away, Mike.

Hello, hello. I'm Mike Grossman. Thank you for

joining me today. Today I'll be teaching you price hacking. So let's get down to

business. What is price happy? Well I want to take you through today setting prices for

digital products. I want to take you through setting them really high. We're talking

e-books, web applications, mobile applications, online training programs, that sort of thing.

...