Hey, welcome to the $100 M. Bia Business Energy Boost with our daily 10 minute business

lessons for the real world. I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of the $100 MBA, a complete business training and community

online.

And today's lesson is a must read lesson.

In our must read lessons I share with you a book that I've read that has greatly influenced me as an entrepreneur.

I break down the takeaways from the book, give you reasons why you should read the book,

as well as how this book has influenced me as an entrepreneur.

entrepreneur.

And today's must read is a very special must read because

today's book is the one book, the one book if you read this book alone

it will greatly impact your work your business in 2016.

Yes I do think it's that powerful and best of all today's book is under a hundred pages

so you have no excuse.

Today's must read is a book called

This book will teach you how to write better by Neville Madura.

Now before you start saying I'm not a writer I'm not trying to be a

best-selling author you are a writer. This book is not about being a best-selling author. This book is not about being a best-selling author. It's about communicating your ideas effectively. In other words, it's about copyrighting. It's about how to write great copy, effective copy.

And that's whether you're blogging,

you're writing a script for a sales video,

you're writing a script for a video for YouTube,

your podcasting, you're sending emails to your

...