Heyo! Welcome to the 100 R&B show!

We're building your business is our top priority with

our daily 10 minute business lessons for the real world. I'm your host, your

coach, your teacher, Omar Zenholm. I'm also the co-founder of the $100 MBA, a complete

training and community online.

And today you will learn how to choose a business idea.

A lot of us get stuck at this stage we say I don't have any ideas or I have too many

ideas how do I choose them where do I come up with them let's get down to business

and talk about it. All right, this is a very important topic,

all right, this is a very important topic, choosing a business idea.

And I'm going to turn it on its head, because I believe that the best way to have a successful business

is not to start with the idea, but to start with the idea but to start with the audience you're going to serve.

There's a very important reason why you start with the audience and not the idea

and I'm going to get into it right now in detail. But

before we get into that I want to make a clear and profound statement.

Ideas are a dime a dozen.

Ideas are essentially worthless without implementation.

I've come across so many people that are so hung up on ideas,

so hung up on their own ideas.

They're so covetous of their ideas. They don't want to share with anybody

because they're afraid they're going to run away and seal it.

How many times have you walked into a store

...