MBA510 Should You A/B Test in Your Business? Plus Free Ride Friday!

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 22 January 2016

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Did you know that when President Obama ran for his first term in 2008, he A/B tested his website? In order to see what converts best, he did split testing. That's because they know and we know that A/B testing works. A/B testing helps us make decisions in our business. Take advantage of this great strategy- learn how best to use it, what tools to use it with, and how to use it to optimize your business website. Get ready to learn and hit play!

Transcript

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0:00.0	What's Poppin listeners? Today is Free Ride Friday, so make sure you hang on to the end of the episode
0:05.2	to hear who won this week's free ride to the $100 MBA training and community.
0:10.0	Every Friday we give away a lifetime membership to the $100 MBA to anybody who's left us
0:15.3	an iTunes rating and review.
0:17.3	To enter our weekly random draw with all the iTunes ratings and reviews, all you gotta do is leave us a review. It takes two minutes to show
0:24.7	us some love on iTunes. If you're on your iPhone just click on the cover art and click
0:28.5	on the link that says give us a rating and review or go to 100 MBA.net slash show and click on the same link. Can't wait to give away
0:36.2	this week's free ride to over 180 video lessons, interviews with experts, workbooks are great private community on
0:44.6	Facebook, and a whole lot more. So let's jump into today's episode. Hey, welcome to the $100 NBA show, whether you're working on the next New York Times bestseller or the next
1:04.6	angry birds we got you covered with a great daily 10 minute business lesson
1:08.7	for the real world I'm your host your coach your teacher Omar Zenholm I'm also host, your coach, your teacher, Omar Zenholm.
1:13.8	I'm also the co-founder of the $100 MBA.
1:17.2	Complete Business Training and Community online.
1:20.2	Make sure you check out all our free goodies over at our blog our free course a full video course as well as five free guides over at 100 mba
1:30.8	Net in today's lesson you will learn should you AB test in your business.
1:37.0	AB testing has been the buzz in online business in the last few years and there is a huge reason why it's a great way to allow the data
1:46.1	to make the decision for you. The numbers don't lie and whether it's testing
1:51.0	the right headline, the right color for a
1:53.2	checkout button, or a whole sales page or a landing page, A-B testing can be a
1:57.7	huge huge advantage to your business. We get into what exactly is A-B testing, how it optimizes your website and your business,
2:06.0	and how best to use it, what are the tools.
2:08.0	So let's jump in guys, let's get down to business. Today's episode of the $100 VA show is sponsored by HostGator.
	...

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