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The $100 MBA Show

MBA50 Must Reads: Book Yourself Solid

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 13 October 2014

⏱️ 9 minutes

🧾️ Download transcript

Summary

In this Must Read episode you will learn why you should read Book Yourself Solid by Michael Port and how it influenced me as an entrepreneur. This book made a huge impact in the business book world and it really impacted our own business. Press play to hear why!

Transcript

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0:00.0

Heyo!

0:07.0

Welcome to the $100 R&BH show where we get real with business so your business can get real.

0:13.7

With our daily 10 minute business lessons for the real world.

0:17.4

I'm your host, your coach, your teacher,

0:19.4

Omar Zenholm.

0:20.6

I'm also the co-founder of the $100 MBA, a complete business training and community online.

0:26.8

And today is a must read episode.

0:28.8

In our must read episodes you learn about a book that has greatly influenced me as an entrepreneur and I tell you

0:34.7

exactly why you should read it.

0:37.0

And today's must read book is Book Yourself Solid by Michael Port.

0:41.5

Michael Port is a New York Times best-selling author, and this book Book Your Self Solid broke records

0:46.8

on Amazon and is known as one of those must-have business books.

0:51.5

Let's find out why in this must- read episode, let's get down to business.

1:00.9

Every so often is the book that comes along that everyone's like you must read this book.

1:04.3

This is a great book. This is one of those books. Book yourself solid is one of those books

1:08.8

that I've heard influence and help so many business owners.

1:13.0

So what is Book Yourself Solid all about?

1:15.0

Michael Port is very big on the concept or the idea that

1:20.0

marketing doesn't get you clients.

1:22.0

It's what you do with your clients once

1:25.1

you've marketed to them. Once you have their attention, what do you do with them? And

1:28.4

that's what this book is all about how to book yourself, SOD. Now this may sound like this is a book only for service-based

...

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