Hey, welcome to the $100 MBA show your your go-to place for Business Insights every single day with

our daily 10-minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of a $100 MBA,

a complete business training, and community online.

And today's episode is a must-read episode.

In our must read

episodes I share with you a book that I've read that has greatly

influenced me as an entrepreneur. I share with you some of the books

insights, takeaways, as well as why you should read this book.

Today's must read is Gorilla Marketing Excellence by Jay Livingston.

Gorilla Marketing Excellence is probably one of the first books I've read, a problem of the first three or four

books I've read when I started to think about being an entrepreneur and to be quite

honest I think maybe it was a little bit too early for me to read that book.

Half of it went over my head.

I couldn't contextualize it.

But I revisited that book maybe a year later

once I've tried a few things and started building things and it made a whole lot more sense.

And the reason why I think it's a must read is because it changes the way you think about marketing.

It only gives you specific insights on how to market your business on a budget, but also

emphasizes and re-emphasizes why marketing is so important and how to keep it top-at-mind,

how to incorporate marketing in everything you do in your business.

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