MBA436 Must Read: Brand Against The Machine by John Michael Morgan
The $100 MBA Show
Omar Zenhom
4.9 • 1.2K Ratings
🗓️ 9 November 2015
⏱️ 12 minutes
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Summary
Transcript
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| 0:00.0 | Hey, welcome to the hundred hour R MBA show. If you're hustling to make it happen, then we're here to help |
| 0:15.2 | with our daily 10 minute business lessons for the real world. I'm your host, your coach, |
| 0:20.4 | your teacher Omar Zenholm. I'm also the co-founder of the $100 MBA, |
| 0:25.5 | a complete business training, and community online. |
| 0:28.7 | And today is a must-read episode |
| 0:30.6 | where I share with you a book that I've read |
| 0:32.2 | that has helped me as an entrepreneur and has helped our business. |
| 0:35.0 | I share with you some of the takeaways how it's influenced me as well as why you should read it. |
| 0:40.0 | And today's must read is Brand Against the Machine by John Michael Morgan. |
| 0:45.0 | Brand against the Machine is probably the best branding book I've read. |
| 0:50.0 | Because it's simple. |
| 0:51.0 | Too many branding books out there are over complicated and it actually |
| 0:54.5 | breaks down what is branding and why is it important? A lot of us get branding and |
| 0:59.5 | marketing confused but I'm going to clarify all that in today's episode and share with you my favorite |
| 1:03.8 | takeaways from Brand Against the Machine. |
| 1:06.3 | Let's get down to business guys. |
| 1:08.6 | Today's episode of the $100 NBA show is sponsored by Hostgator. When it comes to your |
| 1:16.3 | website you have to go with the pros and that means Hostgator. With the 24-7 |
| 1:20.7 | life support via phone, chat and email you always have somebody to help you out with your website, |
| 1:25.1 | your domain needs, your marketing needs, even your design needs. And you can get started today |
| 1:29.9 | with a 25% discount from Hostgator. |
| 1:33.0 | Just go to Hostgator.com and use promo code Omar Hookup. |
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