MBA436 Must Read: Brand Against The Machine by John Michael Morgan

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 9 November 2015

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

This book is simply the best branding book I have read. I highly recommend this because it's simple. It breaks down what is branding and why it's so important. Too many books out there are over-complicated and a lot of us get branding and marketing confused. But I'm going to clarify all that in this episode. Click the play button so I can share with you why it's a must read!

Transcript

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0:00.0	Hey, welcome to the hundred hour R MBA show. If you're hustling to make it happen, then we're here to help
0:15.2	with our daily 10 minute business lessons for the real world. I'm your host, your coach,
0:20.4	your teacher Omar Zenholm. I'm also the co-founder of the $100 MBA,
0:25.5	a complete business training, and community online.
0:28.7	And today is a must-read episode
0:30.6	where I share with you a book that I've read
0:32.2	that has helped me as an entrepreneur and has helped our business.
0:35.0	I share with you some of the takeaways how it's influenced me as well as why you should read it.
0:40.0	And today's must read is Brand Against the Machine by John Michael Morgan.
0:45.0	Brand against the Machine is probably the best branding book I've read.
0:50.0	Because it's simple.
0:51.0	Too many branding books out there are over complicated and it actually
0:54.5	breaks down what is branding and why is it important? A lot of us get branding and
0:59.5	marketing confused but I'm going to clarify all that in today's episode and share with you my favorite
1:03.8	takeaways from Brand Against the Machine.
1:06.3	Let's get down to business guys.
1:08.6	Today's episode of the $100 NBA show is sponsored by Hostgator. When it comes to your
1:16.3	website you have to go with the pros and that means Hostgator. With the 24-7
1:20.7	life support via phone, chat and email you always have somebody to help you out with your website,
1:25.1	your domain needs, your marketing needs, even your design needs. And you can get started today
1:29.9	with a 25% discount from Hostgator.
1:33.0	Just go to Hostgator.com and use promo code Omar Hookup.
	...

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