Welcome to the 100 Army ShowBA show, the business

podcast that not only makes sense, but makes dollars

with our daily 10 minute business lessons

for the real world.

I'm your host, your coach, your teacher,

Omar Zenholm. I'm also the, your coach, your teacher, Omar Zenholm.

I'm also the co-founder of the $100 MBA, a complete business training and community online.

And in today's episode you will learn, why would you host a live event? Why do people do live events?

What are the advantages? What's the purpose? Is it to make money? Is it to sell products? Is it to be a authority in the market. In today's episode I'm going to

break down why you would want to host a live event for your business, for your

product, for your services, and why hosting a live event may not be a good idea for you because live events aren't for everybody

I get into all the details in today's lesson so let's get down a business. Today's episode of the $100 MBA show is sponsored by Fresh Books. The easy to use invoice and solution designed for small business owners.

Freshbooks makes it ridiculously easy to create and send invoices, track your time, and

manage your expenses. If you're not using Fresh Books already you should give them a try.

And now you can do it for free for 30 days. Try Fresh Books for free for 30 days by going to

Fresh Books.com slash MBA. That's Fresh Books.com

slash MBA.

Live events.

They're a big deal these days and they've been a big deal for a while now and for good reason.

In a lot of ways they work. Now why would somebody

do a live event? There are two major reasons why you would do it. You would use a live event

as a content marketing tool just like you would use a live event as a content marketing tool just like you would use a blog as a content marketing tool or a podcast like this one or a webinar

...