Hello, welcome to the 100 R. M.A show, the business podcast with no backstories or boring

banter with our daily 10-minute business lessons for the real world. I'm your

host, your coach, your teacher Omar Zenholm. I'm also the co-founder

of the $100 MBA, a complete business training and community online. And today's episode is a must read episode where I share with

you a book that has greatly influenced me as an entrepreneur. I give you some of the

takeaways and tell you why you should read it too.

Today's must read is the 22 immutable laws of marketing

by Al Reese and Jack Trout.

This is one of the most classic business books. There's actually a few versions of this book but I

recommend the original version that was published in 1993. There are updated

versions with updated examples but the original has a vibe that has

insights that are timeless. I found this book a very very interesting and it's

actually a great book to read especially if you're about to launch a product.

There's so much I want to get into in this book.

I'll be sharing with you some of my favorite laws from the 22 immutable laws of marketing,

as well as share with you how this book has influenced me as an

entrepreneur. Let's get into it guys, let's get data business. Today's episode of the 100 R. M. B. A show is sponsored by Webinar Ninja Live,

the first national webinar conference in Sunny San Diego on September 26th.

Join me and Nicole along with New York Times Best Seller Michael Port,

Amy Meed, John Lee Dumas Clay A Bear, Kay Ericsson,

Grant Baldwin, Mario Brown, Jason Zook, John Corcoran,

and a whole lot more.

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