Most people think if they want to increase their email open rates, they have to resort to tricks that are incredibly annoying, like weird subject lines, emojis, capital letters, forewords, regarding final notice.

Please do not be that person, okay? That's so annoying. You don't need any of that. If you want to dramatically increase your open rates consistently, there's only one thing that actually works.

Becoming someone worth opening.

Welcome back to the $100 MBA show.

I'm your host, Omar Z Zen Home, where I deliver practical business

lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale

your business. I got a quick favorite to ask. If this show has helped you in any way,

leave me a quick review. You could do so wherever you listen to podcasts. This helps me and my

team reach even more people who need the same no-fluff practical business advice that you're

getting from the show. It only takes a few seconds, but it makes a huge difference. Thanks for being

a part of our journey to help others on their journey. Today on Q&A Wednesday, I'm answering a question from Peter who asks, how do I increase

my email open rates?

And I'm going to do that by sharing everything I know about how to get people to open your

emails.

Most of it, I learned from a friend of mine who's an incredible copywriter.

His name is Matthew Kimberly,

and he's one of the best email communicators on the planet. I'm going to be sharing you all

the strategies that he taught me about how to get people to really love opening your emails,

be rushing to open your emails, and it has nothing to do with spammy subject lines. I'm going to be giving a ton of

shoutouts to Matthew Kimberly because really he's taught me everything I know on this topic. And

if you ever seen this guy go to work, he's incredible. His emails get opened. They get read.

But most of all, they get remembered. People actually reply to him. They ask for more.

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