Ever wonder how the iPhone beat Nokia or how Netflix beat Blockbuster or, heck, how did cars beat

horses and buggies?

Well, it's all about a concept called the Innovators Dilemma.

In today's Must Read, I'm going to break down one book that explains why giants fail and

scrappy newcomers that come into the market really are able to thrive.

And what it means for your business.

Now, yes, this book hit home for me because I built, grew, and sold a software company.

But even if you're not in tech, no matter what market in you're in, whatever you sell,

if you want to be the best, this book is going to be a game changer.

And that book is The Innovators Dilemma by Clayton Christensen.

Welcome back to The $100 MBA show.

I'm your host, Omar Zin Home, where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Before we jump in, can I get 30 seconds every time?

We love guiding you on your business journey, and we want to help even more people build

their dream businesses and lives.

So if you could hit the follow

button on this podcast app, it would be greatly appreciated. It's completely free and it helps us

out more than you know. Thanks. I'm going to share with you three key insights, three takeaways I got

from this book that you can learn and apply right now. Number one, this is what the book is really about, and that is that great companies,

they get crushed because they are improving on what today's customers want, but they're

ignoring what tomorrow's customers will demand.

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