Let me guess. You clicked on this episode because you're working hard, you've got traffic,

you're posting on social media, you're emailing, and the money is still not matching your

expectations or your effort. Today, I'm going to show you exactly where the problem is in your

business, where the money is leaking. And I'm going to walk you through a simple funnel diagnostic

so you can know exactly what is the problem.

We're going to go through the key metrics for each step and show you how to fix these damn

bottlenecks this week so you can start seeing more revenue immediately.

Welcome back to the $100 MBA show.

I'm your host, Omar Zen Home,

where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Real quick, if these episodes help you in any way, hit the follow button on this podcast app.

It helps us to keep bringing you practical business insights three times a week for free. Thanks.

Let's start by just outlining what a business's funnel looks like in the digital marketing space.

You want to think of your revenue, your business,

like a river flowing through five gates. And each gate either is going to open, meaning it is clear,

there's no problems, no issues, no bottlenecks, or it's going to be shut and it's going to stop you from making the revenue that you need. So let's go through those five gates.

The first one is market and message. You can see this as marketing. Are you talking to the right people with the right promise, with the right message? Number two, lead capture. Do visitors

of your content become leads? Do they join your email list? Number three, nurture. Once they're on your email

list, do your leads actually engage with your emails? Do they open them? Do they click on them?

Do they trust you? Is really what we're trying to find out. Gate number four, conversion and

sales. This is where the rubber meets the road. Do buyers say yes when you ask them to buy? This is something that we need to work on because

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