MBA2692 Extended Interview: Founder of Reebok Joe Foster and Ben Weiss of Syntilay - How To Dream Big & Serve The Underserved

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 20 October 2025

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do iconic brands take shape—and how do they keep rising in markets packed with noise and competition? In this extended interview, Omar sits down with two bold founders who’ve been there: Joe Foster, co-founder of Reebok, and Ben Weiss of Syntilay.

Transcript

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0:00.0	Today I'm joined by one of my heroes, Joe Foster, the co-founder of Reebok.
0:05.4	His grandfather literally invented the spiked running shoe.
0:09.5	Joe took that legacy and ran with it.
0:11.7	Him and his brother built Reebok into the number one sports shoe brand in the U.S. by 1989,
0:18.2	before it was sold for a massive $3.8 billion. Joining him is Ben Weiss, founder of Cintillet,
0:26.5	a new startup building AI designed shoes that are custom built to your feet. I literally order
0:34.1	these shoes a few days ago. It's incredible the whole process of, you know, taking photos of your feet.
0:40.1	It scans it.
0:41.1	And it's custom built for your exact fit.
0:50.4	Welcome back to the $100 MBA show.
0:52.7	I'm your host, Omar Zen home, where I deliver practical business lessons three times a week,
0:57.2	Monday, Wednesday, and Friday to help you start, grow, and scale your business.
1:03.0	Real quick, if these episodes help you in any way, hit the follow bun on this podcast app.
1:08.5	It helps us to keep bringing you practical business insights three
1:11.7	times a week for free. Thanks. Joe Foster has backed and teamed up with Ben for the next chapter
1:19.1	in footwear. We're going to dig into some incredible stories with Joe's journey through Reebok,
1:24.2	how he built it into an incredible empire and what he's learned along the way.
1:28.2	We're also going to learn how they were able to become number one by serving an underserved
1:33.6	market.
1:34.5	You're going to love this one.
1:35.6	So if you're a builder, a creator, or just someone who dreams big, this conversation
1:40.6	is a must listen.
	...

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