Does inbound marketing still work? Inbound marketing is also known as content marketing or media

marketing, basically creating content so customers come to you rather than you chasing them.

With AI changing how people search and content consumption evolving faster than the speed of light,

is the traditional strategy of publishing blog posts and videos and guides still

going to pay off? Is that still working these days? That's what we're going to explore today.

We're going to be using fresh data, fresh statistics that I pulled up for you, real-world

strategies, so that we make sure that whatever you do moving forward works in today's environment.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical

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Let's start with the data, because the data says yes, inbound still delivers.

Companies using content marketing as a part of their inbound strategy see three times more

leads for 62% less cost per lead than outbound approaches. That's according to pingback.

That means you are getting more leads for less money per lead than outbound approaches. That's according to pingback. That means you are getting

more leads for less money per lead. That's incredible. Here's another stat. Eighty-nine percent

of marketers report inbound produces higher return on investment than outbound methods like ads or

outreach. It doesn't mean that ads and outreach don't work. It just means that inbound works

better. And that study is cited by Keevi. Now, I'm not saying don't run ads. I'm saying ads are

very effective in a lot of ways, especially when you don't have an audience. But when you do

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