Ever have a customer say I'm super interested, only they never buy?

It's frustrating, right?

Today, I'm going to be answering Brenda's question here on Q&A Wednesday.

That question is, why do my customers seem very interested, but don't buy?

Today, we're going to unpack why this happens and what you can do about it.

We're going to make sure you have a game plan so that you convert more interested buyers into customers.

Let's get into it.

Welcome back to the $100 MBA show.

I'm your host, Omar Zen Home,

where I deliver practical business lessons three

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First, let's define what's happening.

Brenda, people, when they say they're interested, it's not the same of having the intent to buy. Interest and intent are not the same thing. We have all said to something or to someone, that looks cool,

or I love this idea. But you never really pulled the trigger. Why? Because interest is cheap.

It costs the buyer nothing to say nice things. But buying, on the other hand, that costs money.

It also costs you trust, commitment, change, maybe even an embarrassment or fear of judgment

if things don't go right.

It's risky for them.

...