You know what? I honestly hate selling my program. If I can give everything away for free, I would.

And for the most part, I do. You're listening to this podcast, which has over 2,600 business lessons,

2,600 episodes completely free. I don't hold back. I give everything I know here on the podcast.

And that model works. It brings in leads, it builds trust, I grow my brand,

and it's monetized through sponsorship,

which makes the podcast a seven-figure business alone.

But when it comes to the $100 MBA program,

I charge for it, and I do it very intentionally.

Not because I love selling.

The truth is, I would prefer to just create content,

but because not charging for that program would hurt the people it's meant to help. Let me explain why.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week, Monday, Wednesday, and

Friday to help you start, grow, and scale your business. Free feels good, but it doesn't actually

work all the time. We all love free, and free has a place, right? Free samples, free YouTube

videos, free newsletters, all great for learning

something new and exploring an idea. But when it comes to making a real change in your life,

in your business, free doesn't cut it. Let me hear you with some real numbers. A report from

Harvard and MIT found that an average completion rate for free online courses is between

three and six percent. Meanwhile, paid courses consistently see completion rates between 30 and 60

percent, depending on the price point and the structure. A study from the Journal of Marketing

Research found that even a dollar price tag on something increases the perceived value

of the actual usage by over 80%. So if someone asks, why don't you just give your full program away,

...