Most people are chasing social media likes, but smart business owners, they're chasing email

opens.

Let me explain why email newsletters are not just making a comeback.

They're becoming the new social media.

And if you're not taking this seriously yet, you're missing out on the most powerful way

to build and monetize an audience today. This episode is going to give you the

full breakdown, the proof, the examples, and how you can build your own newsletter even if

you're starting from zero. Welcome back to the $100 MBA show.

I'm your host, Omar Zen Home, where I deliver practical business lessons three times a week,

Monday, Wednesday, and Friday to help you start, grow, and scale your business.

Before we dive in, I want to answer the question, why email is so powerful?

Well, email is not like social media.

With social media, you just kind of thumb through your feed and you can easily miss messages, right?

You usually go to social media when you're waiting for your Uber or something like that.

But email is something that you have to deal with.

Your inbox is basically the last sacred place in your digital world. In your inbox,

you have a bunch of emails and you got to do something with them. You got to either open

them and read them or you got to archive them or file them. You can't just ignore them. And

this is why it's like a gold rush right now to get people onto their email list. Let's get real.

Social media platforms don't care about you as a business

owner. They care about keeping people on their app, not sending them to your website, not getting you

more leads. They are interested in keeping people busy on their app. Watch time, view time, scroll time. That's all they care about

...