MBA2629 How to Use Before & After Transformations to Sell More of Anything

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 26 May 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why do before-and-after transformations in ads work so well? And could the same approach help you sell anything—not just fitness products? If you want to make your offer irresistible by tapping into what customers really want, this lesson is for you.

Transcript

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0:00.0	You've seen it a thousand times in fitness ads.
0:03.0	The before and after photo.
0:04.7	Before, they're tired and out of shape and frustrated.
0:07.7	After, they're confident.
0:09.3	They're in shape.
0:10.0	They're energized.
0:10.7	They're unstoppable.
0:11.7	That simple story arc sells billions of dollars in fitness products every year.
0:16.2	But here's the thing.
0:17.1	You can use the same strategy to sell anything.
0:19.8	Courses, coaching, software, services. It doesn't matter. You can use the same strategy to sell anything. Courses, coaching, software, services,
0:21.8	it doesn't matter. You can do this. Whatever your offer is. And today I'm going to show you
0:27.4	exactly how to do it. Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical
0:38.8	business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow,
0:43.8	and scale your business. People don't buy products. They buy transformation. Imagine for a moment
0:52.6	that I can upload information to your brain, just like in
0:56.0	the Matrix. Would you rather me do that or give you a course with 10,000 videos or a coaching
1:03.4	program that has a session every week? You'd go with the upload to my brain please option,
1:08.8	right? That's what would you choose because it's quicker,
1:11.6	it's easier. And really all you care about is transformation, is getting the skills you're
1:16.8	looking for, is getting the result. So you're not really selling the course or the videos or
1:22.1	the training or the coaching. You're selling the after photo that the customer has in their mind.
	...

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