Desperation doesn't sell. It repels. People can smell it a mile away, and it's one of the fastest ways to kill trust, kill sales, and frankly kill your business.

In today's episode, I'm going to break down exactly why desperation is hurting you more than you realize.

How to recognize it creeping into your actions, and most importantly, how to flip the script and operate from a

position of strength no matter where your business is at welcome back to the hundred dollar

NBA show I'm your host Omar Zen home where I deliver practical business lessons three times a week

Monday Wednesday and Friday to help you start grow and scale your business or Zen Home where I deliver practical business lessons three times a week, Monday, Wednesday,

and Friday to help you start, grow, and scale your business.

You see, here's the truth. Desperation makes you compromise. It makes you lower your prices

to unhealthy levels. It makes you accept the wrong customers. It makes you overpromise just to close the deal.

It makes you push too hard on a sale, making people uncomfortable. And worse of all, it makes

you make short-term decisions that will destroy your long-term sustainability. Why? Because

when you're desperate, your energy shifts. People don't just buy your product.

They buy your confidence. They buy your certainty. They buy your leadership in some way.

And desperation is the opposite of all that. Hey, listen, I created this lesson, this episode,

because I've been there. In the early days of my software company Webinar Ninja, there were months where I really

needed sales.

And the temptation was to do things like offer big discounts, push harder, try every hack and

tactics to get a quick cash grab.

But every time I let desperation creep in, two things happened.

Number one, sales did not increase. People

actually pulled away. And number two, it attracted the wrong kind of customer. Those who did

buy, even though I was desperate, they didn't value the product. They turned fast and they were a nightmare

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