How do you stand out in a crowded market?

Is differentiation just a buzzword, or is it the key to long-term success?

Today, we're answering Kaito's question all away from Japan.

If you're struggling to find your competitive edge in a competitive market,

you're going to want to stick around, because I'm going to break down if differentiation is even important.

Do you need to do it?

And if so, how to do it right.

Welcome back to The $100 MBA show. I'm your host, Omar Zen Home, where I bring you practical

business lessons three times a week, Monday, Wednesday, Friday to start, grow, and scale your

business. Today's episode is Q&A Wednesday where we answer a question from one of our, Friday to start, grow, and scale your business.

Today's episode is Q&A Wednesday where we answer a question from one of our subscribers,

one of our listeners, and one of our viewers, and it comes from all the way from Japan.

Kaito has a very important question. Is it truly necessary to differentiate my service?

I can use your advice if I need to do this. Dori, I got your back.

And I'm going to give you real life examples from my own experiences, for my own businesses,

and how I use differentiation to be able to stand out in a market that's quite crowded. So let's start with the importance of differentiation.

Differentiation isn't always necessary, but it's almost always helpful.

If you're entering a market that's massively underserved, I'm talking about customers are knocking down your doors to buy your products or services.

If you're in this kind of market and you're solving a real pressing problem, then differentiation

is not maybe the most important thing you need to worry about. For example, in the early days

of Uber, they really didn't differentiate because they were the only ride share company out there.

The only alternative was a taxi and it was like so much better than a taxi. So they just

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