MBA2572 Extended Interview: Seth Godin – How to Have a Better Strategy and Win People Over
The $100 MBA Show
Omar Zenhom
4.8 • 2.2K Ratings
🗓️ 13 January 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
Don’t be misled by glamorous media tales of overnight success. In this captivating conversation, marketing legend Seth Godin shatters common myths about building a business and reveals why chasing viral fame might be the biggest strategic mistake you’re making. Ever find yourself building something with no real direction? Struggling to figure out if you’re playing […]
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Transcript
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| 0:00.0 | Seth Godin is the godfather of marketing. |
| 0:02.6 | He's founded two businesses, one called Squidoo, the other one called Yo-Yo Dine that got acquired by Yahoo. |
| 0:07.8 | Seth Godin is the best-selling author of 21 books, and his books are just legendary. |
| 0:14.4 | If you want to build a vibrant, resilient business, you have to start by solving the problem for a few people. |
| 0:30.7 | Hey, everybody. Welcome back to the $100 MBA show on Walmart Zen Home. And today's episode is an extended interview with the Godfather of marketing, Seth Godin. We're going to be talking |
| 0:36.1 | about strategy in our conversation because his |
| 0:39.4 | latest book is all about strategy. This is strategy. The reason why I think this book is so important |
| 0:44.4 | for all of us is that so many entrepreneurs, so many creators, so many builders, so many |
| 0:48.0 | creatives start their thing, they work on their thing, and they just get to it with no strategy, |
| 0:52.7 | with no direction, really. And we've talked |
| 0:55.3 | about why this is a mistake, how to come up with the strategy, and what are some things you |
| 1:00.4 | should look out for, some pitfalls along the way. You know, Seth is just a brilliant mind. I'm so |
| 1:04.1 | glad I got to sit down and talk to him. He's kind of a hero of mine. I've been following him for so long. He has a daily blog over at Seths.com. It's pretty incredible he's |
| 1:11.6 | accomplished over the years. He's built two businesses and his books are just like legendary. The Dip, |
| 1:15.9 | Tribes, Purple Cow, this is marketing. All marketers are liars. There's so many incredible books that |
| 1:21.1 | he's published. We're going to get into today's conversation about strategy about why write a book, |
| 1:26.0 | how to write a book. We're going to talk about his take on risk, as well as what to look out for when you're building out of business |
| 1:32.6 | and you're really trying to pay the bills, but at the same time trying to attract great |
| 1:36.2 | clients with great work. So let's jump into that conversation with Seth Godin right now. |
| 1:41.9 | Seth, so good to have you on the podcast. |
| 1:46.4 | I was mentioning earlier that, you know, |
| 1:50.6 | you've been a huge influence on me as I've been throughout my last 20 years in entrepreneurship, my journey. |
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