MBA2521 Extended Interview: Andy Morgan - Creating a Highly Successful Niche Business

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 16 September 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Looking to build a business that not only thrives but also makes a meaningful impact? Want to know how to narrow your niche and connect directly with your ideal clients? Curious about turning challenges into the driving force behind entrepreneurial success?

Transcript

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0:00.0	Welcome back to the $100 MBA show. I'm your host, Omar Zenholm. And today's episode is a special one,
0:12.0	an extended interview with Andy Morgan, the founder of ripbody.com. And he's going to be teaching you
0:18.1	how to create a highly successful niche business.
0:22.1	Many entrepreneurs when they get started, they are afraid to niche down.
0:25.7	They're afraid to say, hey, I'm not for everybody.
0:28.1	I'm for specifically this group because they don't want to turn away customers.
0:32.1	They feel like, oh, if I niche down, then I'm going to say no to business.
0:35.8	I need all the business I can get, right?
0:38.2	Well, Andy Morgan is a prime example
0:40.6	of how niching down your business helps you tremendously.
0:44.4	We're gonna break down how he started his business,
0:47.2	how he decided to only focus on a certain group of people
0:50.4	and how you can do the same.
0:52.2	Now, who is Andy Morgan? Well, Andy Morgan is the founder of ribbody.com.
0:57.0	He is a nutrition and training coach and an author,
1:00.0	but he's more than that.
1:01.0	He is a founder of an incredible movement that started out of Japan.
1:05.0	He is originally from Birmingham, UK,
1:08.0	but has been in Japan for 19 years,
1:10.0	and I actually shot this interview
1:12.3	in Japan live. So you're going to get a glimpse of an incredible interview style that we've tried.
1:19.3	I hope you enjoy it. If you're listening to this interview on the podcast, check out our
	...

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