Hey, welcome to the $100 MBA show, The Home of Practical Business Lessons.

I'm your host, your coach, your teacher Omar, and home.

And today's episode is a must read episode where I share with you a book that has influenced

me as an entrepreneur. I share with you a book that has influenced me as an entrepreneur.

I share with you its takeaways, its insights, and why you should read it too.

Today's must read is The Practice by Seth Godin.

We've reviewed a lot of books by Seth Godin on the show. He is one of the world's leading

experts when it comes to marketing, but also business and the creator market. The thing about

Seth Godin's books is that he really goes very

deep on one specific idea. This allows you to fully understand a singular concept

but also his books tend to be short so they're quick reads. This book the practice is no

different. It's not his shortest book but it is quite concise and to the point. The

practice is a goal mine for anyone looking to unlock their creative potential.

In today's lesson, I'm going to break down my favorite key insights from the book,

give you some personal examples of each, and show you how this book can help you become a better

entrepreneur.

If you're a creator, someone who creates any kind of content, products, services, you're

going to love this episode. Let's get into it. Let's get down to business.

One of my favorite things about a good book is how it starts. And this book starts with really demissifying this idea of creativity.

Seth Gondin says creativity is a skill, not a talent.

Some people just think that people are creative by nature, but Gohden bust this myth that creativity is an inherent talent.

Instead, he believes it's a skill that can be developed, but it's going to require some consistent

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