MBA2419 What is Branding Anyway and How to Do It Right

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 22 January 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered what branding really means and how you can leverage it to propel your business forward? If you've felt lost in the sea of advice and buzzwords surrounding branding, then you're not alone.

Join Omar as he demystifies the enigma of branding, breaking it down into tangible and actionable insights that will revolutionize the way you approach business identity. Discover the real essence of branding and what it means in day-to-day operations. Unravel the key to creating a strong and memorable brand that stands out amidst the noise, reinforcing your business values and resonating with your audience on a profound level.

Gain practical wisdom on crafting an impactful brand identity that leaves a lasting impression. Let's transform the way you approach your business identity. Click play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show Business Lessons You Can count on. I'm your host, your coach, your teacher,
0:15.8	Omar Zenholm. And in today's lesson you will learn what is branding anyway and how to do it right.
0:21.6	Branding is such a buzzword.
0:23.0	What does it mean?
0:24.0	Is it marketing?
0:25.0	Is it sales?
0:26.0	Is it advertising? You hear people always saying you've got to be branding,
0:29.0	always be branding, have a strong brand.
0:31.0	But what does that mean practically? what do you do to do this I find
0:36.3	that this is a very gray area in business a lot of people will talk about this in
0:41.2	detail in practical terms well Well no more I'm going to talk about it
0:45.4	in today's lesson. I'm going to define what really is branding in day-to-day
0:49.6	terms, how to wrap your head around it, and then how to make sure you do have a strong
0:54.1	brand how do you stay consistent and be known for something and not be ignored.
0:58.5	Let's get into it. Let's get down to business.
1:02.1	So today's lesson is going to be two big parts.
1:04.6	Part one is dissecting what branding really is,
1:08.0	and then part two is how to do it right.
1:11.2	The simplest way to describe branding is what you are known for, what people say
1:16.2	about you when you're not around. So in other words, it's like your personality, the business's
1:21.2	personality. So let's say I ask you to describe your best friend,
1:25.7	you might say things like, oh, they're funny,
	...

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