MBA2413 Business Breakdowns: True Classic – A New E-Commerce Brand Stealing Ideas

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 8 January 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, Omar breaks down the incredible journey of True Classic, an e-commerce brand that has not only disrupted the market but also stolen ideas from other industries to become one of the fastest-growing brands, making over a quarter of a billion dollars in revenue in just a few years.

Omar uncovers the 5 compelling strategies they used to achieve such rapid growth and how you can apply these tactics to your own business. From their brilliant marketing and sales strategies to their exceptional customer service, True Classic's journey serves as a true masterclass in leveraging practices from various industries.

Their success story is also a lesson in focusing on the MVP. With just one product, this clothing company nailed their offering and built a loyal customer base.

Join us as we explore the key takeaways from True Classic's success and how you can implement them in your business to achieve remarkable results. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show because a better business begins with you.
0:14.4	That's why we deliver practical business lessons.
0:17.4	I'm your host, your coach, your teacher, Omar Zenhome,
0:20.8	and today is a business breakdown episode.
0:25.0	Business breakdowns are a new segment of the podcast
0:27.5	where we break down successful innovative businesses doing amazing things in their market. I'll show you exactly what
0:34.5	makes them successful and how you can do the same in your business. It's like a
0:38.5	documentary had a baby with an online course. If you haven't listened to
0:42.1	our first business breakdown, Virgin
0:43.9	Voyages and how they reinvented cruising by being completely different, make sure
0:49.2	you listen to that episode after this one. Today's business breakdown is True Classic, an
0:55.0	e-commerce brand that is winning by stealing what works in other industries.
1:00.2	By the end of this episode you learn five compelling strategies that True Classic used to become one of the fastest growing e-commerce brands,
1:07.8	making over a quarter of a billion dollars in revenue in just a few years.
1:12.4	Found it in 2019 e-commerce brand True Classic was started by Ryan Barlett, the CEO of True Classic,
1:20.0	and two friends of his, Nick Ventura and Matthew Wenick. The three of them pooled their
1:25.6	money together to start True Classic with just $3,000. They went to a
1:31.6	hundred million dollars in revenue in just two years, bootstrapped and profitable.
1:38.0	But that's not the craziest thing about their story.
1:40.0	They got started the first two years by selling one product, solving one problem.
1:46.0	You see, most t-shirts look horrible on men, unflattering in the chest area and arms, and too tight around the belly. So they decided to create and
1:54.4	sell the perfect t-shirt for men. And that's all they sold for two years and a
	...

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