Hey-oh, welcome to the $100 MBA show because a better business begins with you.

That's why we deliver practical business lessons.

I'm your host, your coach, your teacher, Omar Zenholm.

And today is a business breakdown episode. Business breakdowns are a new segment of the podcast where we break down

successful, innovative businesses doing amazing things in their market. I'll show you exactly

what makes them successful and how you can do the same in your business.

It's like a documentary, Had a Baby with an Online Course.

If you haven't listened to our first Business Breakdown, Virgin Voyages,

and how they reinvented cruising by being completely different,

make sure you listen to that episode after this one.

Today's Business Breakdown is True Classic, an e-commerce brand that is winning by stealing

what works in other industries.

By the end of this episode, you'll learn five compelling strategies that True Classic used

to become one of the fastest growing e-commerce brands, making over a quarter of a billion

in revenue in just a few years.

Founded in 2019, e-commerce brand True Classic was started by Ryan Barlett, the CEO of True Classic,

and two friends of his, Nick Ventura and Matthew Wenick. The three of them pooled their money

together to start True Classic with just $3,000.

They went to $100 million in revenue in just two years, bootstrapped and profitable.

But that's not the craziest thing about their story.

They got started the first two years by selling one product, solving one problem.

You see, most t-shirts look horrible on men, unflattering in the chest area and arms, and too tight around the belly.

...