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The $100 MBA Show

MBA2404 Business Breakdowns: Virgin Voyages – Re-inventing Cruising

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.82.2K Ratings

🗓️ 18 December 2023

⏱️ 14 minutes

🧾️ Download transcript

Summary

Today, we’re thrilled to dive into an exciting new segment here on the podcast: Business Breakdowns. We're going to take an in-depth look at how Virgin Voyages reinvented the cruise industry and became a major disrupter in their highly competitive market.
Virgin Voyages, led by the visionary Richard Branson, dared to enter the competitive world of cruise lines, and despite launching in the midst of a pandemic, they have defied odds and emerged as a game-changer in the industry.

In this episode, Omar will uncover five compelling strategies Virgin Voyages utilized to transform the cruising experience and carve out their niche in a market dominated by giants like Carnival, Norwegian, and Royal Caribbean.
So stay tuned as we dissect the story of Virgin Voyages and explore how you can implement their innovative strategies in your own business journey. Click play!

Transcript

Click on a timestamp to play from that location

0:00.0

Heyo! Welcome to the $100 MBA show giving you the skills you need to build the business you want with our practical business lessons.

0:17.0

I'm your host, your coach, your teacher, Omar is at home.

0:20.0

And welcome to business breakdowns.

0:22.0

A new segment of the

0:23.8

podcast where we break down successful innovative businesses doing

0:28.1

amazing things in their market. Every so often on the

0:31.7

podcast we're going to publish a new business breakdown

0:34.0

where we're going to show you exactly how these companies have become successful

0:38.0

and how you can do the same in your business.

0:41.0

It's like a documentary, Had a Baby with an online course. Today's Business Breakdown your business

0:44.4

breakdown. It's like a documentary had a baby with an online course. Today's business breakdown is

0:45.3

Virgin Voyages and how they reinvented cruising. By the end of the episode

0:50.4

you're going to learn five compelling strategies that Virgin

0:53.7

Voyages used to become a game-changer in their highly competitive market. Founded

1:00.0

in 2015 Virgin Voyages entered the insanely competitive and well-established market of

1:05.4

cruise lines.

1:06.4

It's a joint venture between Virgin Group and Bain Capital.

1:10.7

Having his own cruise line has been a dream of Richard Branson, the founder of Virgin, for years.

1:16.8

It took five years of hardware crafting the Virgin Voyages experience and building their first ship,

1:22.4

Scarlet Lady.

1:23.5

This is a ship that cost over 800 million dollars to build.

1:28.0

So you could say the stakes were high.

...

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