4.8 • 2.2K Ratings
🗓️ 18 December 2023
⏱️ 14 minutes
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0:00.0 | Heyo! Welcome to the $100 MBA show giving you the skills you need to build the business you want with our practical business lessons. |
0:17.0 | I'm your host, your coach, your teacher, Omar is at home. |
0:20.0 | And welcome to business breakdowns. |
0:22.0 | A new segment of the |
0:23.8 | podcast where we break down successful innovative businesses doing |
0:28.1 | amazing things in their market. Every so often on the |
0:31.7 | podcast we're going to publish a new business breakdown |
0:34.0 | where we're going to show you exactly how these companies have become successful |
0:38.0 | and how you can do the same in your business. |
0:41.0 | It's like a documentary, Had a Baby with an online course. Today's Business Breakdown your business |
0:44.4 | breakdown. It's like a documentary had a baby with an online course. Today's business breakdown is |
0:45.3 | Virgin Voyages and how they reinvented cruising. By the end of the episode |
0:50.4 | you're going to learn five compelling strategies that Virgin |
0:53.7 | Voyages used to become a game-changer in their highly competitive market. Founded |
1:00.0 | in 2015 Virgin Voyages entered the insanely competitive and well-established market of |
1:05.4 | cruise lines. |
1:06.4 | It's a joint venture between Virgin Group and Bain Capital. |
1:10.7 | Having his own cruise line has been a dream of Richard Branson, the founder of Virgin, for years. |
1:16.8 | It took five years of hardware crafting the Virgin Voyages experience and building their first ship, |
1:22.4 | Scarlet Lady. |
1:23.5 | This is a ship that cost over 800 million dollars to build. |
1:28.0 | So you could say the stakes were high. |
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