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Every week we give a free ride to those who leave us an iTunes rating and review you can leave us an iTunes rating review and you can win All right guys let's jump right into the show

Heyo Welcome to the $100 MBA show where you learn business to be in business with our daily

10 minute business lessons for the real world. I'm your host, your coach, your teacher,

Omar Zinnholm.

I'm also the co-founder of the $100 MBA,

a complete business training and community online.

And today you will learn what is the secret to marketing. Listen close because this one might just save your business.

So let's get down to business.

All right guys, in this session, you're going to learn the secret to marketing.

Shh!

Don't tell anybody if you want this to work.

I'm joking of course you can tell anybody you want.

But this is something that took me a while to completely understand.

And I want to start with two quotes from somebody who's considered the father of marketing.

His name is Peter Drucker, and he has two very popular quotes when it comes to marketing and we're going to be talking about what he's talking about in those quotes and why they're the secret of marketing.

So let me start with the first one. Business has only two functions. Marketing and

innovation. That's the first quote we're going to talk about and I want to talk

about what he means by that. So business really has only two functions, only two things

it's supposed to do. It's marketing and innovation. Now he isn't given a

particular order, but let's go with the innovation first. Innovation means you're

creating remarkable things, things that people actually need and want.

...