MBA2387 Q&A Wednesday: Is blogging dead? Should I just focus on video content?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 8 November 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is blogging dead? Should you focus on creating more video content for social media instead?

In this episode, we dive deep into Fred's question and explore the pros and cons of blogging versus video content. Omar explores the power of blogging in driving organic traffic to your website and the challenges of driving traffic through video content on platforms like Instagram and TikTok. Omar also provides tips on how to improve the quality of your blog posts and optimize them for maximum impact.

So, if you've ever wondered whether blogging is still relevant and if you should prioritize video content, click play!

Transcript

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0:00.0	Heyo! Welcome to the $100 M. B. A. A.
0:01.0	Ao! A. Welcome to the $100 MBA show Practical Business Lessons Delivered on a silver platter.
0:15.0	That's what we do here on the podcast. I'm your host, your coach, your teacher,
0:19.2	Omar's at home. I'm also the co-founder of Webinar Ninja an independent software company I started back in 2014.
0:25.8	In today's Q&A Wednesday, on Q&A Wednesdays we answer a question from one of you, one of
0:30.3	our listeners.
0:31.3	If you got a question you want to ask go ahead and email me
0:33.7	over at omar at one zero mba dot net today's question is from Fred and Fred
0:38.8	asks I've been running my business for about two years and since I've started I've been blogging once a week.
0:45.2	My question is, is blogging dead should I focus on creating more video content to post on social media?
0:52.0	I'm asking because I have to post every week to stay
0:54.7	consistent and I'm not really sure if it's worth my time anymore. I would love your
0:59.2	take. Thanks for the question, Fred. There are no bad questions here on the $100.
1:03.4	Because we want to help you move forward in your business and if you have a question,
1:08.0	it's a blocker. It's blocking you from progressing. So Fred is asking, should I keep on blogging blogging do I need to keep on blogging or should I just create more video content and post it on social media is blogging dead?
1:20.0	Well I'll be answering it in today's episode and showing Fred how to find out for himself if it's worth his while, if it's actually helping his business.
1:29.0	Let's get into it. Let's get down to business.
1:32.0	I want to start by talking about content creation.
1:35.0	Whatever medium you choose to create in,
1:37.0	whether it's writing like blogging or video creation
1:40.0	or podcasting or whatever it might be,
1:42.0	choose a medium that you actually enjoy. or whatever it might be.
	...

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