MBA2378 Q&A Wednesday: Should I attend SXSW or is it a waste of money?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 18 October 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Conferences like South by Southwest (SXSW) can be quite costly, and it's crucial to evaluate if it's worth your time, money, and energy.

SXSW is a renowned conference and festival that covers three major areas: technology and innovation, gaming, and music and film. Many organizations, companies, and experts flock to this conference because it is known for presenting cutting-edge ideas and advancements in these fields.

In this episode, we'll dive deep into how you can evaluate the value of attending such conferences and determine if they're a worthwhile investment for you and your business. Conferences can be a game-changer for your business if you approach them strategically. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show, powerful business Advice you can count on with our practical business lessons
0:15.7	I'm your host your coach your teacher Omar Zenholm
0:18.8	I'm also the co-founder of Webinar Ninja an Minute Software Company I started back in 2014.
0:24.0	And today's episode is Q&A Wednesday.
0:26.1	On Q&A Wednesdays I answer a question from one of you, one of our listeners.
0:29.6	If you got a question you want to ask, go ahead and email me over at omar at one zero
0:33.5	mba dot net today's questions from drew and drew asks
0:37.1	should I attend the south by southwest conference or is it a waste of money
0:41.4	tickets are not cheap.
0:43.6	Would love your advice.
0:45.1	This is a solid question because a lot of these conferences are expensive.
0:49.7	South-by-S is happening in Sydney in October. Tickets range from $1,200 to $1,700. That's the
0:56.8	early price. It gets more expensive later. And it goes on for over a week. So in this
1:02.0	lesson we're going to explore should you go to this
1:03.8	conference or any expensive conference that's going to cost you money, time and
1:08.0	energy. How can you evaluate if this is a good investment in you and your business.
1:13.2	Because conferences come every year,
1:15.9	is this one worth going to every year or a year?
1:19.2	I'll show you how you can decide whether it's South by Southwest
1:22.0	or any other conference.
1:23.5	Let's get into it, let's get down to business.
1:26.6	For those who are unfamiliar, South by Southwest is a huge conference slash festival that happens every year. It's usually in Austin, Texas.
	...

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