MBA2371 Extended Interview: How Greg Smith Grew Thinkific to a $150M Company

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 2 October 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Surviving tough times in business is an art. Discover how Greg Smith, the CEO of Thinkific, a $150M company grew Thinkific, survived tough times, and gained valuable insights along the way.

Sitting down to chat with Omar, Greg shares valuable insights and lessons learned along the way, emphasizing the importance of surviving tough times in business. He reveals the strategies he used to anticipate potential financial challenges and ensure the company's survival.

There's a lot of takeaways from Greg Smith's journey with Thinkific that provides valuable insights on navigating tough times, understanding customers at a deep level, and prioritizing customer success. Discover the strategies and mindset that have driven Thinkific's growth. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA show where you get better at business with our practical business lessons.
0:15.4	I'm your host, your coach, your teacher Omar Zenholm.
0:18.6	I'm also the co-founder of Webinar Ninja, an independent software company I started back in 2014.
0:24.1	And today's episode is a very special extended interview episode where I sit down and
0:28.8	extract the wisdom out of some of the best business minds out there.
0:34.0	And today is no exception.
0:35.0	We have Greg Smith, the founder and CEO of Thinkific,
0:40.0	the leading platform for creating, marketing, and selling online courses and membership
0:45.3	sites.
0:46.3	I sat down with Greg to find out how he started and grew his $150 million business think-ifick.
0:53.5	We learn how the idea even came about, how he was his first customer and how he grew his
0:58.0	business day after day, year after year, raised capital, and even in public and now is a public
1:02.4	traded company.
1:03.3	There's so many nuggets that he shares in this episode, so let's get into it.
1:07.8	Let's get down to business.
1:09.7	I wanted to sit down with Greg Smith for a lot of reasons but mainly because his story is filled with
1:16.7	amazing insights and takeaways. He's also been through a lot of different stages in his business, from bootstrapping with a loan
1:25.2	from family to raising capital to going public, but all started with a pain, a pain that he
1:30.6	had that he wanted to solve.
1:32.8	Let's jump into that conversation with Greg Smith right now,
1:36.7	but I'll be back to wrap up today's episode
1:38.3	and share a few takeaways.
	...

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