MBA2353 Q&A Wednesday: How do I spend my limited marketing budget?
The $100 MBA Show
Omar Zenhom
4.9 • 1.2K Ratings
🗓️ 23 August 2023
⏱️ 12 minutes
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| 0:00.0 | Heyo! Welcome to the $100 MBA show, no fluff just the good stuff with our practical business lessons. |
| 0:15.7 | I'm your host, your coach, your teacher, Omar Zenholm. |
| 0:18.8 | I'm also the co-founder of Webinar Ninja, an invented software company I started back in 2014. |
| 0:23.9 | And today is Q&A Wednesday. |
| 0:25.3 | On Q&A Wednesdays, we answer a question from one of you, one of our listeners. |
| 0:28.7 | If you got a question you want to ask, go ahead and email me over at Omarmar at 100 MBA. net. |
| 0:34.0 | Today's question is from Marvin and Marvin asks, |
| 0:36.0 | Omar, I'd like to invest in marketing. |
| 0:39.0 | I have a limited budget of $500 a month. |
| 0:42.0 | I know it's not much, but I want to at least get started and start spreading the message |
| 0:46.1 | about my products and services. What do you suggest? I absolutely love this question because many people think it's not worth marketing if you can't spend a lot of money |
| 0:55.0 | thousands upon thousands of dollars a month. That's absolutely false. In fact, it's actually great that |
| 1:01.0 | Marvin has a small budget to start with because you can actually perfect |
| 1:05.1 | your marketing without wasting too much money because of your limited budget. |
| 1:09.3 | People that have lots of money and lots of budget often waste a lot of money trying to understand how to market properly. |
| 1:16.0 | And in fact, you're going to learn today how $500 actually can get you a lot in marketing power, |
| 1:21.6 | get you more leads, get you more sales sales if you know how to use it. |
| 1:25.0 | So let's get into it. Let's get down to business. |
| 1:27.0 | There's so many ways to spend money on marketing. You can do print marketing, |
| 1:32.0 | billboards, YouTube ads, social media ads, you could sponsor a conference, you can print t-shirts. There's so many ways you can spend money on marketing. But when budgets are tight, how best should you spend |
| 1:46.0 | your money? Well, that's what we're going to answer in today's Q&A Wednesday. When you have a limited |
| 1:50.9 | budget like $500 a month, you need to make sure whatever you invest in you can track your return on ad spend. |
... |
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