MBA2275 5 Sales Strategies That Don’t Scale

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 28 March 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

A personal touch can set your business apart — even when there’s no chance you’ll be able to do it for everyone. So why do new businesses avoid strategies that don’t scale…even while they’re still small?

Sometimes, there’s a such thing as being too efficient, even in business.

It’s the inverse of the old saying, “What got you here won’t get you there.” Of course you’ll have to evolve your strategies when your business gets bigger — but while it’s still young, you can afford to go above and beyond, even if it’s just for a few people.

…and the results are worth it.

Today, we discuss a few things you can do as a small business that don’t multiply well. However, the impact of these meaningful (but highly inefficient) moves can be monumental, and position your company to grow.

Worry about scaling when it’s time to scale. While you’re still making a name for yourself, go the extra mile. It’ll pay off, and set you up to worry about how to get “there” when the time is right. Click Play!

Transcript

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0:00.0	Heyo!
0:10.0	Welcome to the $100 MBA show because a better you equals a better business.
0:14.0	That's why we deliver daily 10 minute business lessons for the real world.
0:17.6	I'm your host, your coach, your teacher Omar Zenholm.
0:20.8	I'm also the co-founder of Webinar Ninja and in a bit of software company I start
0:24.3	with my co-founder back in 2014 and in today's lesson you will learn five sales
0:29.2	strategies that don't scale now I want to say we're off the bat that just because these strategies don't
0:34.9	scale doesn't mean you shouldn't do them. In fact I actually highly recommend you do them
0:40.4	especially as you're starting to get traction in your business. You see things that don't scale are less competitive.
0:46.0	Everybody's trying to find a shortcut, a hack, a silver bullet.
0:50.0	They're trying to find the easy way to do anything.
0:52.0	They want to go big or go home.
0:54.0	But the fact of the matter is, most people don't want to roll their sleeves and do the things that just don't scale.
1:00.0	This makes it easier for you to get results because less people are doing it.
1:04.0	And in a lot of ways, these strategies are a lot more reliable to get your results.
1:08.0	It's like walking to the gym or taking the car.
1:11.0	Yeah, you can take the car and it'll be faster maybe you'll cut the
1:13.6	time in half or one third depending how far the gym is but your car might break down
1:18.2	there might be traffic you might not be able to find parking so therefore it's taking
1:22.2	you longer to get in the gym. When you walk you have
1:24.6	a little bit more control. Yeah it's not the most efficient way but it's the most reliable way.
1:30.1	And when you're getting started and when you need sales to run your business and to grow,
	...

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