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The $100 MBA Show

MBA2160 Q&A Wednesday: Do I have to have annoying cookies pop up on my site?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 19 October 2022

⏱️ 12 minutes

🧾️ Download transcript

Summary

When it comes to converting website traffic, friction hurts. Friction is anything that requires the visitor to take extra steps before they take a desired action — like signing up for your newsletter or reading your blog.

Transcript

Click on a timestamp to play from that location

0:00.0

Heyo! Welcome to the 100 R. M. B. A. A. Showing. A. H. H. A show. Helping you and your business every single day with our daily 10 minute

0:14.7

business lessons for the real world.

0:16.6

I'm your host, your coach, your teacher Omar Zenhome.

0:19.8

I'm also the co-founder of Webinar Ninja, an independent software company I started with my co-founder back in 2014.

0:26.0

And today's episode is Q&A Wednesday.

0:28.1

On Q&A Wednesdays, we answer a question from one of you, one of our listeners.

0:32.3

If you got a question you want to ask

0:33.7

go ahead and email me over at omar at one zero zero mba dot net.

0:38.2

today's question is from Fred and Fred asks hey omar I have a business that sells graphic design services, so I'm a little bit of

0:46.1

a stickler when it comes to the design of my website.

0:49.3

So my question to you is, do I need to have those annoying cookies permission pop-ups on my website?

0:56.4

I see them all over the internet, they're ugly, and they create a horrible experience

1:02.1

for the visitor. Is there any way around this or do I have to have this on my site?

1:07.0

Thanks so much for your help. Love the podcast. Fred.

1:11.0

Fred, thank you so much for the question.

1:14.1

It's an interesting one and I got good news for you.

1:16.8

You don't need to have that annoying pop up about the cookies.

1:21.6

If your website is not putting cookies or tracking cookies of your visitors.

1:27.0

And I'll explain what that all means and what are some alternatives and why you want to use cookies on your website in the first place, we get

1:35.0

into all of that as well as what my recommendation is for somebody like Fred who has a graphic

1:40.5

design website or a brochure website for services or even if you have a product

1:46.1

website or a course website that sells courses or a software website.

...

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