Heyo!

Welcome to the $100 R.

Because a better business begins with you.

That's why we deliver daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zen Home.

I'm also the co-founder of Webinar Ninja and Independent Software Company I started

with my co-founder back in 2014.

And today's episode is a guest teacher episode. On our guest teacher episode today, we have

Lori Thomas Ross. Lori Thomas Ross.

Lori Thomas Ross founded web marketing therapy, a unique organization that helps small

businesses get their marketing in order. Lori was sick of seeing small businesses spend lots of money on products and services that

don't really help move the needle for businesses of their size.

So she started teaching people how to actually use marketing strategies and a framework that

actually works for them, that actually gets them customers, that actually builds a long-lasting

brand. And that's why she's here today to teach you a guest teacher lesson.

She's going to show us how to create an effective and sustainable marketing strategy.

Having a strategically thought out marketing strategy for your business will allow you not only to get more customers, but to have a memorable brand.

What are some small little tweaks, small little changes you can make to your marketing strategy that can make you

more memorable that will build your brand affinity with your customers and

having them come back for more and more business with you. That's what today's

lessons all about. Let's get into it. Let's get down to business. A lot of the

people I speak to in person at conferences over email online on Twitter are totally confused about

...