MBA2144 How To Promote Your Product Without Spamming Your Email List

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 27 September 2022

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

eMail marketing works — but it can backfire. Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, welcome to the $100 NBA show.
0:09.0	No Fluffs, just the good Stuff Every single day with her daily 10 minute business
0:15.6	lessons for the real world. I'm your host, your coach, your teacher, Omar Z at home.
0:20.9	I'm also the co-founder of Webinar Ninja, an independent software company I started
0:24.5	with my co-founder back in 2014. And in today's lesson you will learn how to
0:29.1	promote your products to your email list without spamming them. Over the course of the last 20 years as an entrepreneur, I always faced a problem when I needed to sell
0:38.1	my products or services to promote them on my email list.
0:41.9	I didn't want to bombard them and nag them to buy my things.
0:46.2	I want being on my email list to be a valuable, enjoyable experience. I don't want to send
0:51.2	five, six, seven, ten emails to them on my latest product if they're not interested.
0:57.0	So I actually developed a system, a strategy to help solve this problem.
1:03.0	How do I promote to my email list and talk specifically to the people
1:07.0	that are actually interested in what I have?
1:09.0	And those who are not interested don't need to hear about it.
1:13.0	They can continue to consume the valuable content that I offer them with my newsletters and
1:17.5	my blog posts.
1:18.6	In today's lesson, I'm going to break down exactly how to pull this off. It's actually quite simple and you can do with pretty
1:24.8	much any email marketing software. So let's get into it. Let's get down to
1:28.6	business. Building and growing an email list is important, but nurturing that list is even more important.
1:37.0	It's really maintaining and growing a relationship with real people.
1:42.0	That's what it is. And you don't want to ruin that
1:43.8	relationship by appearing to be a needy and demanding business, asking them, begging
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Omar Zenhom, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Omar Zenhom and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.