Hey, welcome to the 100 dollar MBA show where your business gets better every single day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of Webinar Ninja, an independent software company I start

with my co-founder back in 2014. And in today's lesson you will learn why low-ticket coaching

does not work. Now many people will disagree with me on this topic, but I'm a firm believer from experience that

low ticket coaching is not the best business model.

And this is becoming a trend these days where they're starting their coaching funnel with

a $99 a month type of coaching package where they throw them in this big group and it's basically a community forum

with some group training calls here or there and they create this situation

with the hopes that they can convert them into a high ticket coaching client.

Low ticket coaching has several problems that I'll outline in today's episode

and why it's a waste of your time and effort to even make this offer in the first place.

And while your coaching should be premium, and also share in my experience with the bare minimum

you should charge for your coaching, and how to get over your fear of offering more expensive

coaching. We got a lot to cover so let's get into it. Let's get down to business.

I want to begin by saying that I totally understand why people sell low ticket coaching.

They believe that if I can get them at a lower price, I lower the barrier of entry, I can

qualify people, I can get them to earn my trust, and then I can

convert them into a higher paying client.

And I've seen this over and over again, people charging $97 a month, even $37 a month for group coaching.

And I want to stop here and just say this is causing you headaches and you're asking for trouble.

You are asking for trouble when you charge this low for coaching.

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